If your business wants to start thriving during the COVID-19 pandemic you might want to start rethinking your digital marketing strategy. This is an opportune time to pivot your business with new services, products or a brand update. Either way working with a professional marketing team is the best way to get the kind of results you need to propel your business to larger heights.
Digital Marketing is a really wide umbrella term which covers a ton of marketing disciplines. It would take you months, sometimes years to discover, build and implement the best strategies for your business. And of course by the time you've done that - some of those same strategies might already be out of date. So while it might seem cheaper to build your marketing campaigns yourself, over time working with a professional team to properly "set your foundations" is the right choice.
This article is about exactly that. Discussing the benefits of using an international marketing agency to grow your small business online during this pandemic. I'll cover the pro's, con's and costs associated with typical services so that you can make an informed decision.
If you're trying to beat your competition (which you should be) there isn't a faster way to so than working with a professional. Most small business owners fall into the trap of trying to do everything themselves. Which means they're strapped for time, and important business tasks get glossed over or done sub optimally.
Even just getting an expert opinion on things like your website's UX design, your Facebook page, branding etc will give you a significant leg up on the competition. After all you didn't start your business as a branding or marketing expert. Why would you assume you have the same skill level?
Obviously letting an expert work on your business frees you up to work on what matters to you. The core of your products, service and business. Whatever that may be.
But this is especially true during this pandemic. Businesses that thrive during during COVID-19 are the ones which have stayed lean, have pivoted online and changed to meet the new demands of their customers. Working with an agency on your marketing will do exactly - it will give you more time to work on the other aspects of your business. And your marketing results will only benefit.
The natural reaction of most business owners right now is to tighten up, shut off their marketing and weather the storm. But this isn't the best way to grow or succeed. In reality you want to look at what your competition is doing and do the opposite. The pandemic is a prime opportunity to reach out to new customers and start building that relationship. Aren't most of your customers stuck at home spending more time on their devices right now?
And we understand that for some brick and mortar businesses that are forced to be closed it doesn't make sense to be advertising. But what does make sense is to start investing in the kinds of digital assets you're going to need to reopen (for example a brand new website, and logo). Get them ready now so that when you do open your doors, your marketing is already prepped for launch. Most business owners won't start building these things until after they re-open - why not beat them to it?
The biggest difference I see in businesses that work with a professional team is consistency. Not only in quality of their marketing (across their website, to Facebook, Instagram Account and Ads) but also in their messaging. You can tell right away if a business has hired multiple teams of different people to run their marketing. Their brand image won't line up across the different channels. This can confuse customers. Have you ever been tempted by a beautiful Instagram account to check out their website - only to see something ugly and out dated? I have. I had to go back and double check to make sure it was the same company! Its confusing, and it can cost you sales.
For most businesses the goal of your marketing is to get more sales, more customers and to grow online. That's why you implement a marketing campaign in the first place. When you trust an experienced agency to deliver you professional results, that's exactly what you should get. Professional results; i.e. a more effective marketing campaign than you could do yourself. And that's exactly what you get working with a digital marketing agency like ourselves (we even guarantee it).
Look hiring an agency like ourselves might look costly. But over time the results will pay for themselves and you'll get to watch your company grow (that's another one of our guarantees). Take the time to start building your marketing with a professional and by the time everything re-opens you'll be well positioned to crush your competition. And remember we offer a completely free marketing audit - so if you just want an expert to take a look at your business, you can. For free. Just ask!
